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Well thats a good topic!!Well,ramesh to begin with u shud first outline the advertisements that are famous and to whom they are mostly targeted.Then u shud identify the influence of these on the minds of the people,sales before ads and sale after the ads...and the brand image of the company etc...Try to get the mental picture created by ads on the mindsets of the people and the craze of the younger generation towards certain products.Excessive exposure to these ads may lead to positioning of the brand in the minds of the people and the company 's productso unknowingly being bouight by the customers due to such excessive exposure.The customer may not want to but the product but unknowingly he buys it!!And other effects of excesive exposure are creation of a euphoria in the public and thus publicity!!and indirect promotion of other products of company .Building of brand name like hutch which has good ad campaigns..You can also tell the negatve impact liek public disinterest due to too much ad'ing and loss of revenue to the company .,etc,,,(hope i am not to late i ngiving these tips on the topic[img]smileys/smiley5.gif[/img])
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