[cathu2]

As in most professions, Search Engine optimizers and marketers have a language all their own. It’s easy to get confused by similar terms and new words are being invented all the time.
Here are some very simple SEO definitions to help you begin navigating through the world of SEO:

Algorithm
The secret formula that a Search Engine uses to determine which web pages it will rank for any particular search and in what order those pages will appear in the SERPs.

Crawl
What spiders do - they crawl the web by harvesting links leading from one web page to another in order to discover as many pages as they can.

Link
An image or text that, when clicked on, takes you to another page on the web.

Page Rank
Google’s measure of the relative value of a web page as compared to all of the other pages on the internet. Page Rank goes from 0 to 10, with 10 being the highest.

PPC’s – Pay Per Click Ads
A very popular form of online advertising in which the advertiser pays for each visitor who clicks on their ad and goes to his/her website.

SEO – Search Engine Optimization
The art and science of improving a web site’s rankings in the Search Engine Results Pages (SERPs)

SERPs - Search Engine Results Pages
The pages of results that appear after a search is made.

[AjayKumar.Kataram]

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